We drink non-alcoholic beer, decaf coffee. In Great Britain people enjoy “orgasmic chocolate”, the secret is a well known phenylethylamine. Experts are considering prospective soft drinks that temporally change people’s perceptions.

“People eat chocolate and waffles. I don’t have time for making cakes. It is not worth the time and effort. There are no good housewives anymore. Who will waste time …”

“Each housewife who wants to be perfect prepares herself when guests will come. Now the tradition is a little bit altered. It is because everything that one can make at home is now available in the store. Thus, a part of housewife’s duties are facilitated. And from family’s budget point of view it is not more expensive, even in some cases it is cheaper. On top of that if you consider that you’ll spend less time, effort and nerves….”

Finding 1: Data from two surveys show that commodities that save time and are part of the tradition; commodities that do not require special skills but make you look competent have a market.

Trend: The future will change completely our expectation of food. The bio-foods will face the high-tech foods. They will have well known taste but different impact on peoples.

Finding 2: Small-size companies investing in new technologies have their chance in foreign markets too.